PRIVACY POLICY
PRIVACY POLICY
**Last updated: 24 September 2026**
Life Amalfi respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, disclose and protect personal information when you:
* visit lifeamalfi.com;
* make a purchase;
* create or use an account;
* subscribe to marketing communications;
* contact Customer Care; or
* otherwise interact with Life Amalfi.
## 1. Who Is Responsible for Your Data?
For the purposes of applicable data protection law, the controller responsible for personal data processed through Life Amalfi is:
**Trading name:** Life Amalfi
**Email:** [contact@lifeamalfi.com](mailto:contact@lifeamalfi.com)
## 2. Personal Information We May Collect
Depending on how you interact with us, we may collect:
### Contact Information
Including:
* name;
* email address;
* telephone number;
* billing address; and
* delivery address.
### Order and Transaction Information
Including:
* products purchased;
* order number;
* purchase history;
* returns;
* refunds;
* discounts used;
* delivery information; and
* payment status.
### Payment Information
Payments are generally processed through Shopify or authorised payment providers.
Payment providers may process information including:
* payment-card information;
* billing details;
* transaction information; and
* fraud-prevention information.
We do not necessarily receive complete payment-card information.
### Account Information
If account functionality is used, we may process:
* account identifiers;
* login information;
* preferences; and
* account activity.
### Customer Service Information
When you contact us, we may collect:
* correspondence;
* support requests;
* photographs you send us;
* product information;
* delivery information; and
* other information you voluntarily provide.
### Device and Usage Information
We may automatically receive information such as:
* IP address;
* browser;
* device type;
* operating system;
* website interactions;
* pages viewed;
* referring website;
* approximate geographic information derived from technical data; and
* cookie or similar identifiers.
### Marketing Information
We may process:
* newsletter subscription status;
* marketing preferences;
* engagement with marketing communications; and
* advertising interactions where permitted.
## 3. Where We Obtain Personal Information
We may receive information:
* directly from you;
* automatically when you use our website;
* from Shopify;
* from payment providers;
* from shipping and logistics partners;
* from advertising or analytics providers where permitted; and
* from other service providers involved in operating our store.
## 4. How We Use Personal Information
We may use personal information to:
### Process and Fulfil Orders
Including to:
* accept orders;
* process payment;
* arrange fulfilment;
* dispatch products;
* provide tracking;
* process returns;
* issue refunds; and
* provide customer support.
### Operate and Improve Our Website
Including:
* maintaining website functionality;
* remembering preferences;
* understanding website performance;
* diagnosing technical issues; and
* improving the shopping experience.
### Communicate With You
Including:
* order confirmations;
* delivery information;
* service communications;
* responses to enquiries; and
* important changes affecting your order.
### Marketing
Where permitted, we may use information to:
* send promotional emails;
* present offers;
* measure campaign performance;
* understand customer interests; and
* deliver or measure advertising.
You can unsubscribe from promotional emails using the unsubscribe option included in those communications.
### Security and Fraud Prevention
We may use information to:
* verify transactions;
* identify suspicious activity;
* protect accounts;
* prevent fraud; and
* protect our website and customers.
### Legal and Regulatory Compliance
We may process information when necessary to:
* maintain business or tax records;
* comply with lawful requests;
* resolve disputes;
* enforce our terms; or
* comply with applicable law.
## 5. Lawful Bases for Processing
Where UK data protection law applies, the lawful basis used depends on the purpose of the processing.
We may process information where:
### Performance of a Contract
Processing is necessary to:
* accept your order;
* process payment;
* deliver products;
* handle returns; or
* otherwise perform our contract with you.
### Legal Obligation
Processing is necessary to comply with applicable legal requirements.
### Legitimate Interests
We may rely on legitimate interests where appropriate, including:
* protecting our business against fraud;
* maintaining website security;
* improving services;
* operating customer support; and
* understanding business performance.
We consider whether those interests are overridden by the rights and interests of affected individuals.
### Consent
Where legally required, we may rely on your consent, particularly for certain marketing or non-essential tracking technologies.
You can withdraw consent where applicable.
## 6. Shopify
Life Amalfi uses Shopify to provide ecommerce infrastructure.
Shopify may process information necessary to:
* display and operate the store;
* process transactions;
* maintain website security;
* provide ecommerce functionality; and
* support related Shopify services.
Shopify may process information in multiple countries in accordance with its own data protection practices.
## 7. How We Share Personal Information
We may disclose information where necessary to service providers such as:
* Shopify;
* payment processors;
* logistics and fulfilment partners;
* delivery carriers;
* customer-support providers;
* website hosting and technology providers;
* analytics providers;
* marketing and advertising providers where permitted;
* professional advisers; and
* fraud-prevention providers.
We may also disclose information:
* when required by law;
* in response to valid legal process;
* to protect our rights or the rights of others; or
* in connection with a legitimate corporate restructuring, acquisition or sale.
We do not authorise service providers to use personal data for purposes unrelated to the services they provide to us except where they act as independent controllers under applicable law.
## 8. Fulfilment and Logistics Partners
Because some orders may be fulfilled through international logistics networks, information necessary to deliver your order may be shared with:
* fulfilment facilities;
* suppliers involved in fulfilment;
* postal services;
* international logistics companies; and
* local delivery carriers.
The information shared will ordinarily be limited to what is reasonably necessary to process and deliver the order.
## 9. Cookies and Similar Technologies
We use cookies and related technologies for purposes including:
* essential store functionality;
* checkout and cart functionality;
* security;
* remembering preferences;
* analytics; and
* advertising where enabled and permitted.
Where required, non-essential cookies or similar technologies will be used only after appropriate consent has been obtained.
Please see our **Cookie Policy** for more information.
## 10. International Transfers
Our ecommerce, fulfilment and technology providers may operate in countries outside the United Kingdom.
As a result, personal information may be transferred internationally.
Where applicable law requires safeguards for international transfers, we will rely on appropriate mechanisms such as:
* adequacy regulations;
* approved contractual safeguards;
* the UK International Data Transfer Agreement or applicable addendum; or
* another legally recognised transfer mechanism.
## 11. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to satisfy applicable legal, accounting, tax, fraud-prevention and dispute-resolution requirements.
Different information may therefore be retained for different periods.
When information is no longer required, we will delete, anonymise or otherwise securely dispose of it where reasonably practicable.
## 12. Your Rights
Depending on the circumstances and applicable law, you may have rights including:
* the right to access your personal data;
* the right to correct inaccurate data;
* the right to request deletion;
* the right to restrict certain processing;
* the right to object to certain processing;
* the right to data portability in applicable circumstances;
* the right to withdraw consent where processing is based on consent; and
* rights relating to certain automated decision-making where applicable.
These rights are not absolute and may be subject to legal exceptions.
To make a request, contact:
**[contact@lifeamalfi.com](mailto:contact@lifeamalfi.com)**
We may need to verify your identity before completing a request.
## 13. Marketing Preferences
You can unsubscribe from promotional emails by using the unsubscribe link contained in the message.
Even if you unsubscribe from marketing, we may still send essential transactional communications relating to:
* orders;
* payments;
* deliveries;
* returns;
* security; or
* your account.
## 14. Cookies and Advertising Choices
Where our website provides cookie-preference controls, you can use them to change your choices regarding non-essential technologies.
You may also be able to control some cookies through your browser.
## 15. Children's Privacy
Life Amalfi is not intended specifically for children.
We do not knowingly seek to collect personal data from children who are not legally permitted to provide it.
If you believe a child has provided personal information to us improperly, please contact us.
## 16. Data Security
We use reasonable organisational and technical measures designed to protect personal information.
However, no online system or electronic transmission method can be guaranteed to be completely secure.
Customers should also take reasonable measures to protect their own account credentials and devices.
## 17. Third-Party Websites
Our website may contain links to third-party websites.
Those websites operate independently and may have their own privacy policies.
Life Amalfi is not responsible for the privacy practices of websites we do not control.
## 18. Complaints
If you have concerns about how your personal data is handled, please contact:
**[contact@lifeamalfi.com](mailto:contact@lifeamalfi.com)**
Where UK data protection law applies, you may also have the right to raise a complaint with the **Information Commissioner's Office (ICO)**.
## 19. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in:
* our practices;
* technology;
* services;
* regulatory requirements; or
* applicable law.
The latest version will be published on this page with an updated revision date.
## 20. Contact
For privacy questions or requests:
**Email:** [contact@lifeamalfi.com](mailto:contact@lifeamalfi.com)
**Website:** lifeamalfi.com